Selecting the right Google Ads agency to manage your Google Ads services campaigns can be crucial for the success of your business. With so many options in a large metro area like New York City, it can be overwhelming trying to determine which one is the best fit. Here are some tips on what to look for when vetting Google Ads agencies in New York.
Industry Expertise
One of the most important factors is choosing Google ads agency New York with extensive experience in your specific industry. For example, if you run an ecommerce store, you’ll want an agency well-versed in keywords and campaigns around online retail versus a more general digital marketing agency. Take stock of the types of clients they list on their website and case studies to ensure they have delivered results for businesses like yours.
Proven Google Ads Results
Take a close look at the performance metrics of the agencies you’re evaluating. Examine their client history to find a digital marketing agency in New York producing real ROI through Google Ads, not just vanity metrics. Conversions, cost-per-click, click-through rates, and most importantly, return on ad spend should be strong. An agency that knows how to optimize Google campaigns should demonstrate solid performance across clients.
Custom Campaign Strategies
A one-size-fits-all approach won’t work in Google Ads management. You want an agency that tailors solutions based on your business goals, target audience, and brand positioning. During the discovery call, clearly explain your objectives and ideal outcomes. The right agency will respond with specific strategies to get you there. If an agency prescribes generic solutions without learning more about your business, it may not be the best fit.
Account Structure Expertise
How an agency structures campaigns can significantly impact their efficacy. A strong Google Ads agency will know how to: properly organize ad groups, leverage all campaign types from standard text ads to responsive display ads, identify conversion bottlenecks through funnel strategy, apply advanced location and audience targeting, optimize for mobile, etc. In addition to assessing their clients’ results, have them explain their technical approach during the vetting process.
Accessible Reporting
Transparency is key when handing your Google Ads account to an outside agency. They should provide clean, easy-to-understand reporting on a consistent basis, showing how they are driving conversions and revenue. You want access to view the backend of your account and understand what changes they are making and why. Clear communication and open access denotes an agency truly committed to performance and positive ROI. They also be able to conduct proper Google Ads audit track campaign and optimize for a better result
No Long-Term Commitments
Reputable Google Ads agencies will not ask you to sign annual contracts. They understand that their results should speak for themselves month-over-month. Many agencies start with a 3-6 month agreement and continue on a month-by-month basis. This gives you the flexibility to change course if you are not seeing the hoped-for outcomes. Be wary of any agency wanting you to commit for a full year before demonstrating the value of their services.
Conclusion
When vetting Google Ads agencies in the New York area, keep these tips top of mind. Prioritizing industry expertise, proven results, custom strategies, technical capabilities, transparent reporting, and flexible terms will help you find the right fit for driving more conversions profitably. With the right agency partner managing your AdWords campaigns, you will be well on your way to growing your business in one of the most competitive metro regions in the world.