Digital out-of-home Programmatic
Programmatic Digital Out-of-Home (pDOOH) grew in popularity during the Covid-19 pandemic and its capabilities are still being fully explored. Here’s what marketers need to know about this emerging channel. pDOOH can be used to trigger creative messaging based on weather conditions like temperature, UV index or pollen count. Douwe Egberts even placed facial recognition kiosks … Read more